Case Study - Silver State Smiles
A complete digital growth ecosystem for a seven-location dental group, combining a modern multilingual website, paid acquisition, CRM, online booking, CareStack integration, marketing automation, AI, SEO, and ongoing content.
- Client
- Silver State Smiles
- Year
- Service
- Website Strategy & Development, UX/UI Design, CRM Integration, Online Booking, Google Ads, Meta Ads, Email Marketing, SMS Marketing, AI Automation, SEO, Programmatic SEO, Content Marketing

Overview
Silver State Smiles is a multi-location dental group operating seven practices across the Las Vegas Valley. The project required much more than a website redesign. The business needed a scalable digital infrastructure that could support multiple locations, a large service catalog, patient acquisition, appointment requests, advertising campaigns, SEO, automation, and ongoing content. The current network includes seven locations across Las Vegas, North Las Vegas, and Henderson.
Anablock designed and developed a modern multilingual website with individual location experiences, service pages, campaign landing pages, provider content, insurance content, educational resources, and conversion-focused patient journeys.
The website connects with CRM infrastructure, online appointment flows, CareStack-related workflows, lead forms, analytics, chatbot interactions, and marketing systems.
We manage Google and Meta acquisition campaigns with dedicated landing experiences targeting high-intent patient segments. These campaigns generate approximately 100 qualified leads per month.
Email and SMS automation support patient follow-up, promotions, reactivation campaigns, and ongoing communication. An AI chatbot adds another conversion and support channel.
Organic growth is supported through technical SEO, service and location architecture, programmatic SEO, structured data, metadata, internal linking, blogs, newsletters, and continuous content development.
Rather than functioning as an isolated website, Silver State Smiles now has an interconnected digital marketing and patient acquisition ecosystem.
What we did
- Next.js
- React
- TypeScript
- Tailwind CSS
- CRM Integration
- CareStack Integration
- Google Ads
- Meta Ads
- GTM
- AI Chatbot
- SEO
- Programmatic SEO
- Marketing Automation