GEM is another brand supported through the Salesforce platform Anablock developed for Waev.

The dealer experience connects ordering and quoting with Salesforce's underlying Opportunities, Accounts, Quotes, and Quote Line records, allowing dealer activity to become part of the same structured sales environment used internally.

The wider architecture also introduces intelligent automation into processes that traditionally require manual work. An AI-powered Email-to-Case integration can process inbound PDF attachments, extract relevant information, and generate Salesforce Quote records automatically.

Dealers benefit from the same connected ecosystem for invoices, parts information, order visibility, and support, while internal teams gain automated reporting and sales performance visibility.

GEM represents the combination of a customer-facing Salesforce experience with AI, workflow automation, structured enterprise data, and operational integrations.