Case Study - SF Bees
A digital community platform for San Francisco's Brentford supporters, connecting match information, watch parties, membership, news, newsletters, CRM, and community engagement.
- Client
- San Francisco Bees
- Year
- Service
- Website Strategy & Development, UX/UI Design, Sports Data Integration, CRM, Membership Management, Email Marketing, AI Chatbot, Content Automation

Overview
SF Bees is an independent Brentford supporters community in San Francisco.
Anablock created a distinctive digital experience that combines Brentford culture with the identity of San Francisco and gives the community a central place to organize around matchdays.
The website surfaces upcoming fixtures, kickoff times, recent results, watch-party information, and current Brentford news. Live football data keeps match information current without requiring the community to manually maintain every fixture and result. The public site currently combines live fixtures and results, news, watch-party information, and community sign-up flows.
Membership flows allow supporters to join the community, while CRM integration organizes member information for ongoing communication.
Newsletters and email workflows keep supporters informed about watch parties, events, club updates, and community activity. An AI chatbot provides another interactive layer for visitors.
The result is more than a supporters-club website. It is a digital community platform that connects content, match information, real-world events, membership, CRM, and communication.
What we did
- Web Development
- Football Data Integration
- CRM Integration
- Membership Flows
- Newsletter Automation
- AI Chatbot
- Dynamic Content
- API Integration