The Client

Riverside Dental Group is a 12-location dental organization across Nevada and California led by Dr. Marcus Chen, DDS. The portfolio includes Riverside Dental Group (riversidedental.com), The Radiant Smile luxury implant brand (theradiantsmile.com), PureSteril Medical sterilization equipment (puresterilmedical.com), and the PureSteril Shop B2B e-commerce store.

The Problem

Dr. Chen was paying four separate vendors $14,000/month with no accountability, no unified reporting, and no connection between marketing and clinical outcomes. Payroll for 180 employees was reconciled manually. Vendor contracts had no expiration tracking. Salesforce was full of duplicates. CareStack was completely siloed from marketing.

What Anablock Built

Unified Digital Infrastructure

All four brand websites rebuilt on Next.js + Vercel. Page load times dropped from 4.2 seconds to under 1.1 seconds. Core Web Vitals green within 60 days.

Three-Layer Search Visibility (SEO + pSEO + AEO)

Traditional SEO: 847 on-page issues corrected. Organic impressions up 340% in 6 months. Page 1 rankings for 23 high-intent keywords within 4 months.

Programmatic SEO: 216 unique location x service pages generated automatically. Organic footprint expanded from 40 to 312 indexed pages in 5 months. pSEO pages account for 38% of all organic leads.

Answer Engine Optimization: Content structured to be cited by ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. The Radiant Smile cited in ChatGPT for 7 high-intent implant queries within 4 months. AI-driven traffic grew from zero to 14% of total traffic in 6 months.

PPC Campaigns

Cost per qualified lead dropped from $340 to $87. The Radiant Smile generated 143 consultation bookings in 90 days at $112 per booking. Meta Ads ROAS reached 4.2x within 60 days.

AI Payroll Agent (QuickBooks + ADP MCP Server)

Custom AI agent connecting QuickBooks Online and ADP Workforce Now via Model Context Protocol. Payroll administration time reduced by 86%. Zero missed time clock corrections in 6 months.

AI Contract & Timesheet Agent (MCP Server)

Second AI agent connecting Basecamp, ADP, QuickBooks, DocuSign, and Google Drive via MCP. Contract expiration incidents dropped to zero. Vendor payment delays reduced by 91%. HR timesheet workload dropped from 12 hours/week to under 1 hour.

Salesforce to Anablock CRM Migration

18,400 leads, 12,200 contacts, 3,100 opportunities, and 47,000 activity records migrated with zero data loss. Salesforce subscription cancelled — saving $1,800/month.

CareStack API Integration

Bidirectional integration between Anablock CRM and CareStack. 7 inbound event flows, 3 outbound flows, full pipeline automation. Lead-to-consultation rate increased from 23% to 41%. Consultation-to-treatment rate increased from 34% to 52%. 187 dormant leads reactivated generating $312,000 in new revenue in Q1.

The Radiant Smile E-Commerce Platform

B2C Patient Shop: $138,000/month in revenue within 60 days. Cart abandonment rate 18% vs 70% industry average.

B2B Practitioner Portal: 23 practices approved as Certified Providers. $202,500 in B2B revenue in the first 90 days. $168,000 in annual recurring licensing revenue.

The Results — 12 Months In

Metric	Before	After	Change
Monthly new patient leads	312	847	+171%
Lead-to-consultation rate	23%	41%	+78%
Consultation-to-treatment rate	34%	52%	+53%
Monthly organic traffic	8,400 sessions	47,200 sessions	+462%
AI search citations	0	19	New channel
Google Ads cost per lead	$340	$87	-74%
Meta Ads ROAS	Not tracked	4.2x	New baseline
B2C shop monthly revenue	$0	$138,000	New stream
B2B portal ARR	$0	$168,000	New stream
Payroll admin time per cycle	14 hours	2 hours	-86%
Monthly vendor spend	$14,000	$8,000	-43%
Salesforce subscription	$1,800/mo	$0	-$21,600/yr

The Investment

	Monthly	Annual
All-Inclusive Flat Fee	$5,500	$66,000
PPC Management	$2,500	$30,000
Total Monthly	$8,000	$96,000
E-Commerce Build (one-time)	—	$24,750
Year 1 Total		$120,750

Year 1 ROI: 34x — Total measurable impact: $4.1M+

This use case is fictional and created for illustrative purposes. All metrics are illustrative projections based on Anablock's service capabilities and methodology.