Case Study - HK Homes
A modern digital platform for a Nevada residential builder, combining premium web design, signature-home discovery, custom-build journeys, project portfolio, lead generation, CMS, SEO, and content.
- Client
- HK Homes
- Year
- Service
- Website Strategy, UX/UI Design, Web Development, CMS Development, Lead Generation, SEO, Content Strategy, Portfolio Architecture

Overview
HK Homes is a family-owned Nevada residential builder focused primarily on Pahrump, with projects also considered in Las Vegas.
Anablock redesigned and developed the company's digital presence around the way prospective homeowners actually evaluate a builder.
The website introduces two signature homes, HK 2094 and HK 2384, alongside separate journeys for customizing an existing plan or starting a fully custom home. The current site presents the two signature plans, customization options, fully custom projects, portfolio content, and structured lead capture.
A visual portfolio allows completed work to become part of the sales process, while detailed home-plan content helps visitors understand differences in layout, size, and flexibility before making contact.
Lead-generation flows capture useful project information such as building location, home interest, property status, timeline, and project goals before the first conversation.
The site is supported by a scalable CMS so homes, portfolio projects, imagery, blog content, and future updates can be managed without rebuilding pages.
SEO architecture, service-area content, metadata, internal linking, home-plan pages, and educational articles provide a foundation for long-term organic acquisition.
What we did
- Next.js
- React
- TypeScript
- Tailwind CSS
- Strapi CMS
- Responsive Development
- SEO
- Content Architecture
- Lead Generation